Do I Really Need An Email List? That’s A Resounding Yes!
We all make blogging mistakes but some are way more costly than others. Yesterday, I told the story of my biggest blogging mistake which you can read here.
Today I’m going to talk about what I learned from those mistakes and show you that you really do need an email list because I know they will help you know and understand what NOT to do as a blogger.
This is day 4 of the Write 31 Days challenge where I will be talking about email marketing, list building, and building relationships with your subscribers.
If this post doesn’t convince you that you need to start an email list, I’m not sure what will.
What I learned from my biggest blogging mistake- you need an email list…trust me
1) Don’t do “get rankings” quick scams
Do y’all remember Paul Harvey? He was famous for his radio show called the Rest Of The Story.
Well, I’m going to give you the rest of the story of my biggest blogging mistake because there’s a very important part that I left out of yesterday’s post.
I talked a little about how the blogs I had before were mostly started so I could make money.
I wasn’t trying to make an impact. I wasn’t trying to really change lives or anything inspirational.
I was concerned with profit. When you’re concerned with profit then you might be willing to do some things that in hindsight are spammy.
What I did wasn’t wrong as in sinful or anything but it was definitely a kind of “get rankings overnight” technique that blew up in my face.
I can’t for the life of me remember what website I was using but it was some sort of article spinning website that helped you get a lot of links back to your site very quickly so that you could get your website to the first page of Google quickly.
Well, let me tell you, it worked... for a while. I was on the first page of Google for a while until Google's Panda or Penguin algorithm update took place.
Moral of the story: Don’t look for shortcuts. I wanted results fast and I got them but they came at a price.
Google viewed these links that my blog as low-quality links and so they dropped my blog from their rankings.
This was years ago and my blog never recovered. Basically, if a site is promising to help your blog do something that seems too good to be true, it probably is too good to be true.
Don’t fall for get-rankings, get-rich, or any other get-something too easy or too fast scheme.
It’s not worth it in the long run. By the way, this was another blog that I’m talking about, not this blog. Trust me I’ve learned my lesson!
2) Concentrate on your mailing list (yes you need one!)
Something else I learned from this fiasco:
Do Not, I repeat do NOT neglect your email list.
Your email list is the most vital asset you have as a blogger!
Did you hear me?
Your email list is the most important asset you have as a blogger.
You own it.
You don’t own the pins you put on Pinterest. I mean sure they are your creation and you own them but Pinterest can delete them at any time and then what are they worth?
You don’t really “own” the followers you have on any social media platform. If you’re Facebook or Instagram account was shut down, your followers are gone.
But with an email list, you can back up your email subscribers list into an excel spreadsheet and you can take it with you to another email autoresponder if you needed to.
If Google delisted your blog, Facebook said you violated their terms of service or Instagram said sayonara to you because you did something they didn’t like, your following is gone.
When my blog dropped off the face of Google earth, if I had built an email list, I wouldn’t have missed a beat.
I could have just emailed my list and started building my blog again.
That’s the beauty and the power of an email list.
I wish I had known that then but I totally get that now I want to make sure you get that as well.
If we are trying to build businesses and get to know people on a deeper level, we need to build an email list, period.
When my blog dropped off the face of Google earth, if I had built an email list, I wouldn't have missed a beat. I could have just emailed my list and started building my blog again. That's the beauty and the power of an email list. Click To Tweet
(Pst…I have a freebie that I’m using to build my list…It’s a printable checklist of 55+ actionable steps you should take to build your business…you can get a copy here).
3) Make your blog Google algorithm proof
With that being said, if you do use Google as a source of traffic, then try to make your blog algorithm proof.
Meaning being, no matter what changes Google or any other search engine makes you want to try to make your blog impervious to those changes.
You want your blog to steel-like and able to withstand anything the Google bots throw at it.
Of course, this really is impossible but we can get close by always keeping the reader’s needs first.
This means keeping tabs on our blog’s loading speed, making our sites secure, creating valuable content, using keywords that attract readers, and making the content readable/scannable.
Having social shares from real humans doesn’t hurt either.
4) Don’t put all of your traffic eggs in one basket
Another lesson learned. Don’t put all your traffic eggs in one basket.
Just recently I was in a Pinterest Facebook group and someone said they got banned from Pinterest and that Pinterest wouldn’t even reconsider giving him his account back.
If Pinterest is your only source of traffic than that is a major blow!
And that’s the nature of this business because we don’t own Pinterest, Facebook, or any of these platforms except our own.
Do not put all of your traffic eggs in one basket. Focus on building that email list by driving traffic to your blog from multiple traffic sources.
5) Don’t blog just for money
Proverbs 28:20 says “A faithful man will abound with blessings, but whoever hastens to be rich will not go unpunished.”
Could there be a verse that’s more applicable to this situation? I can’t think of one but if you do let me know.
I hastened to be rich and I did not go unpunished and I’m grateful really that it happened because if I had continued to make money like that then I never would have started blogs that actually had true purpose and meaning.
It was a blessing that I couldn’t see or understand at the time. Blogging only for money, as a Christian, is definitely wrong because it takes so much time and effort.
There needs to be some deeper reason that we do it or else we are not being good stewards with the time God has given us.
Can You Relate? What Blogging Mistakes Have You Made? Do You Feel You Need An Email List Now?
Looking back on this mistake, as big as it was, it taught me some valuable lessons.
Plus, it gives me a cautionary tale to share with you all in hopes that you don’t do something like this that could cost you everything.
You are working hard on your blog I know and I’d hate to see it all go to waste. Trust that the Lord is leading you and your blog in the direction it should go.
Learn from the mistakes of others. I’ve made enough mistakes for you to learn from that you don’t need to make your own.
And to help you avoid as many mistakes as possible, you can get a free copy of 55+ actionable steps to help you build your blogging business. You can get a copy of this action checklist here.
Okay, that’s all from me today, I’ll see you guys tomorrow where I will show you how having an email list can earn you money!