How To Know What Email Opt-In Freebie To Create To Grow Your Blog’s Email List
Hey and welcome back to the Write 31 Days Challenge where I’m writing a series called Email List Building 101.
If you need in-depth knowledge about growing your email list from scratch, you’re in the right place.
We’ve already gone over:
We know how treat readers like humans and not a Google analytics stat,
The blogging mistake that pretty cost me everything ( ok slightly dramatic)
The 5 five lessons I learned from the blogging mistake that cost me everything
Why you need an email list if you ever want to make money
The 3 tools you need to start an email list
Reviews of the Email Autoresponders I’ve use
Today’s post is about setting goals for your email list.
“Wait, what?”
“Setting goals for your email list?”
“Why do we need to do that?”
Yeah, I was the same way. I didn’t understand what the point of a goal for your email list was.
I’ll admit this is not an original idea. This is something I heard in a webinar that Convertkit hosted not too long ago.
You can read my thoughts on Convertkit here.
In the webinar (no longer available), they said you should have a goal for your email list.
You might be wondering what does that mean. I thought the same thing.
So what they mean is you need to decide why you are creating the email list.
Are you creating it to get more clients for your business? For instance, are you a freelance writer trying to get more jobs?
Are you building it to drive traffic to your blog? Or you doing it to sell affiliate products or to sell your own products?
Asking these questions helps you know 2 things:
1) what kind of freebie to create.
2) what to email your subscribers
Let’s say you want to create a blog that helps single mothers raise Godly children.
Your goal might be to provide advice and resources to single mothers to help them achieve that goal of raising Godly children.
So then the freebie you create might be a resource guide on all the articles, books, videos that helped you as a single mother.
If this was going to be a business for you then you would maybe include some affiliate links in the freebie.
And eventually, you could sell them digital products that would help them and then one day your own products.
Overall, the goal would be to sell products to your audience that would help them raise godly children
Make sense?
Here are some common goals people have for their email list according to the webinar :
1. to sell their digital products
2. To sell their physical products
3. to make affiliate income
4. sustainable blog traffic
5. get more clients
6. get feedback from the target audience
Assignment: Since this Email List Building 101, I have a short assignment I’d love for you to complete.
If you have an email list or want to have an email list in the future, write out your goals for your email list.
What do you want to do with your email list? If you dare you can share your goals in the comments but even if you don’t, this will help you as your building your list.
Ok, that’s all for today join me tomorrow when I will talk about what makes a good optin freebie.
If you’re interested in learning more about blogging for business and impact then please download my free Christian business blogging roadmap. Just enter your email below.
See you guys tomorrow,
