4 Effective Facebook Marketing Tips That Work In Any Year!
Facebook Marketing Tips That Work Every Year
Getting Facebook traffic to your page and to your blog is a puzzle that a lot of people can’t solve. Me being one of them but I’m determined to do it.
It’s mystifying trying to figure out how to get Facebook likes and engagement on your page so you can turn that into blog traffic and then turn that blog traffic into email subscribers.
I’m always looking for tips and tricks to increase my likes on my Facebook page but I’m starting to see that I’m thinking about this all wrong. It’s not necessarily about techniques to employ.
What seems to be the most important thing is learning how to meet the needs of your target audience. In other words, serve and care for your audience and give them what they need.
Yeah, but how do you serve your audience on Facebook?
Well, let’s talk about it some more. Here are some ways that I’ve found that you can use Facebook to drive traffic to your blog. And when you drive traffic to your site you will be driving traffic to your email opt-in and growing your email list.
The more people who see your list the more your email list will grow (if your freebie is something that they want).
So let’s discuss some ways you can use Facebook traffic to build traffic to your blog.
I found these tips to be quite eye-opening and I hope you will too.
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Use Facebook Groups To Get Facebook Traffic To Your Page and Blog
You can get Facebook traffic to your blog using Facebook groups in several ways to drive traffic to your blog.
These are some ways that have worked for me.
1. Conduct market research on your target audience
Find a Facebook group that was created for the target market of your blog (source). (for instance, if your blog is for Christian moms then search for Facebook groups for Christian moms).
Then ask them what their biggest challenge is with fill-in-the-blank. What I’ve done is create a survey on Survey Monkey and post it in the group and ask them to fill it out. I only did this after getting admin approval.
Doing a survey can help you create content that will drive traffic to your site. Because now you know exactly what your audience is struggling with and how you can help them.
2. Offer them your knowledge and expertise
You can also offer your expertise to the group. Be there to answer the questions that people ask. Give thoughtful answers that really do help them solve their problems.
For instance, recently, in one of the Facebook groups I am a part of, someone was asking how they use Trello to organize their business. Now, if you’ve been here for any amount of time then you may know that I love Trello and am their biggest fan.
So, of course, when I saw this question, I answered the question and included a link to my blog post about 10 ways to use Trello as a blogger. Many of those ideas would work for business owners.
Will I get a ton of traffic from answering questions in Facebook groups? Who knows. But I can help others, build authority, and become known as an expert in that subject matter.
And the more you drop helpful links in Facebook groups, the more authority you build and the more traffic you will get.
3. Write blog posts for people in the Facebook group
I’ve even written a quick blog post for a person who needed help in a Facebook group.
Just look for ways to help people in the group and do it because you genuinely want to help not just because you want to drive traffic.
Again, the more that you do this the more you will set yourself up to be a leader and expert in your field. You will become respected in the group and that can make people in the group look up your Facebook page and your blog.
I know I’ve clicked on a person’s name in a Facebook group when I find them to be extra helpful or intriguing in some way.
Also think about what gets shared on Facebook- quotes, pictures, videos.
If you think your blog posts have some words of wisdom that would be shareable then you can do image quotes and then add either your name underneath or add your blog’s name underneath.
Or sometimes what I do is add the name of the blog post that the quote came from and the name of the blog. You can also do Facebook live videos.
I haven’t gathered the courage to do that yet but if you feel ready then I know that this is a good way for you to really start getting more Facebook likes and then by default driving more traffic to your blog.
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What Facebook “Techniques” Have You Tried To Get More Traffic That Have Worked For You?
As I began to unravel the mysteries of Facebook (Instagram is a lot more intuitive to me), I’m really learning that my way of thinking of Facebook is backward.
I hope some of these tips have helped you understand Facebook more. The more that you can get engagement on your Facebook page, the more you can drive traffic to your blog and in turn drive traffic to your email opt-in, the faster you can grow your email list.
And of course, you can totally, promote your email opt-in on your Facebook page. You could probably promote it every month and not in any way be seen as too spammy.
I would love to hear what you guys have tried to drive traffic to your blog from Facebook. Talk to you guys later!
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