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    5 Reasons Why Christian Bloggers Should Market Their Products (Even If You Hate Self-Promotion)

    I can’t even express to you how much I hate doing it.

    “Buy my book”

    “Like me on Facebook”

    “Follow me on Twitter”

    “Subscribe to my channel”

    Ugh…I hate self-promotion.

    Not so much for other people because I can’t knock someone else’s hustle.

    But my own personal hustle?

    It could use a little work.

    I mean I have a hard time even telling friends and family that I’m a writer and that I have a blog…actually, I haven’t told all or most of my friends and family that I wrote a book or have a blog.

    Is it because I’m just so humble?

    No, not really (how humble would it really be though to say it was because I’m so humble…not very).

    I think it’s just because it feels sleazy when I do it.

    Can you relate?

    Feels like I’m tootin’ my own horn.

    However, I’m gonna have to do it so here goes…

    Toot! Toot!

    I wrote a book ya’ll…another book (here’s the first book).

    It’s called True Transformation


    And even though self-promotion makes me want to take a shower after I do it, I’m going to promote this book like crazy.

    And if you get a little squeamish about self-promotion, just keep these 5 points in mind (with one point to grow on)


    Why I’m Promoting My Book “True Transformation” Even Though Self-Promotion Makes Me “Uncomfortable”


    1) I Truly Believe God Wanted Me To Write This Book.

    I believe God wanted me to write this book.

    How do I know this? Well, I can’t know for sure but here is why I believe He did.

    The Lord and I have the kind of relationship where He asks tells me to do something then I get all anxious and scared about it and hope that He’ll change his mind.

    When He doesn’t, I then proceed to muster up enough courage to do as He has commanded.

    Well, believe it or not, for once, it wasn’t Him asking me to write the book that was the struggle.

    The struggle was about starting the blog in the first place.

    The book is about how I overcame the fear and anxiety I had about starting the blog.

    By the time I wrote the book, I was already over my fear of blogging and writing.

    And that’s why I think He wanted me to write the book…so I could tell other Christians with the same anxieties that I had about writing and blogging that it can and should be overcome and that it’s really not as bad as our fears can sometimes lead us to believe.

    We don’t have to let our fears control us. We just need to trust in Him and realize He’s got a reason and a plan.

    Which leads me to my next point.


    2) I Don’t Want To See Anymore Christians Scared To Write.

    There are tons of Christian writers and bloggers online and I’m honored to be among them.

    However, I do read comments from Christians and hear them in real life say they want to write a book but they are too scared or don’t know how or they want to blog but they’re too scared and don’t know how.

    Well, I want to help you with the scared part and the know-how part. I can definitely teach you how to write a book or start a blog but first, you have to get over your fears of doing so. That’s where this book comes in.

    Which brings me to my next point.

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    3) People Are Turning To The Internet For Solutions To Their Problems And We Need To Be There With Answers.

    People are on their phones all the time. I don’t know what all of them are doing. I know some of them are just scrolling through Facebook and some are playing games.

    But a lot of people are turning to the internet for answers to their problems. And not just problems like “How do I keep groundhogs away from my garden”.

    They are googling things like “How to save their marriage” and “How to deal with depression”.

    How awesome would it be if when people searched for information on major issues, the first page of Google was full of Christian blogs and websites with answers to their questions?

    I think it would be amazing.

    That’s why we need to not only have more Christians writing but we also need to be writing high-quality content that really reaches into the lives of others and shines a light on Christ.

    4) No One Writes A Book And Then Tells No One About It (Or Do They)

    Okay so it sounds crazy but I have done that. I wrote a book a few years back and I didn’t do one ounce of promotion for it. Not one tiny little bit.

    It makes no sense and I know that so I’m not going to let it happen again. I’m in a different headspace now, what can I say?

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    5) I Write To Impact Others For The Kingdom Of God.

    How much impact can you have for the Kingdom of God if you don’t actually tell anybody that you wrote something? Not much I say, not very much at all.


    6) If Done For The Right Reasons, It’s Not Self-Promotion.

    If self-promotion as a Christian seems sleazy to you then think about it this way. If you are doing it for the right reasons, it’s really not self-promotion.

    I mean yes I will benefit if you buy the book because it’s not free.

    However, if I’m promoting it simply to make money and that is it, then yeah, you best believe it’s sleazy.

    But if I’m promoting it because I truly want to help people and I think this book will do that, then it’s not sleazy.

    Not only is it not sleazy but you are actually impacting the lives of your readers.

    This is how I will choose to look at it.

    Need Encouragement to Write Your Book?

    If you are wanting to write and blog but you are too scared or anxious to get started and you keep procrastinating then this book will help you, as I like to say, kick fear to the curb.

    If God has commissioned you to do this then there is no reason not to do it.

    You just need some encouragement and some practical tips to help you get started. True Transformation will help you do just that.

    Click here to get my book True Transformation!

    Need help staying on track with your Christian blogging strategy?

    Download my free Christian Blogging Success Road Map so you never get lost in your journey.

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    Nicky Johnson

    Angela Johnson is the owner and creator of Christian Blogging Academy (CBA) & Healthy As You Can (HAYC). She is also a veteran blogger and author with degrees in Business & IT. She started this blog to support other Christians who are bloggers, writers, and entrepreneurs (or those who aspire to be)!

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