How To Increase Pinterest Traffic In 2020 (Or Any Year) (Timeless Pinterest Tips That Do Not Change)
Last Updated on July 9, 2021 by Nicky Johnson
How To Increase Pinterest Traffic In 2020 (Or Any Year)
You just created this awesome pin that you know everyone is going to repin, share and it’s going viral guaranteed.
You post it on Pinterest and nothing happens with it…ever.
Now you just feel invisible.
I know I have many times and when it comes to blogging, being ignored is a part of life.
At least at first. It can get better but it can take a while especially when you are overwhelmed and you don’t know how to stand out.
It’s especially hard to stand out on Pinterest because there are millions if not billions of pins on there all vying for attention.
So you try different methods to get more repins.
You read all the articles telling you what to do and you think you’re following them to at but still no results.
It’s totally frustrating. And it seems like being invisible on Pinterest is getting worse with each passing year. In 2020 and 2021 Pinterest has been tough for creators.
But don’t worry… I’ve figured out some of the reasons why you may not be getting repins or clicks and that’s what I want to share with you.
But first, let me tell you…there’s good news and bad news.
The bad news is that we are probably not following the instructions as well as we think we are.
The good news is, if we’re not following the instructions then there is room for growth.
I know these things are true because I have been breaking all kinds of Pinterest rules but would still pinky promise that I wasn’t.
I look at the lessons on Pinterest that I’ve watched with different courses and I realize, I didn’t follow that advice as closely as I thought I did.
So, I’m going to tell you why we think we are following the rules and we aren’t, which rules we are breaking and some ideas on how to fix it.
Why Pins Get Ignored & How To Fix It To Get More Pinterest Traffic In 2020 & Beyond
What’s important to know about these tips is that they basically don’t change.
No matter how many changes Pinterest throws at us, there are some Pinterest traffic tips that are timeless.
I’m not saying there are no exceptions to these rules if you will but still, these are tips you can refer to for years to come when it comes to getting traffic to your blog from Pinterest.
Pinterest Tip #1) The Pictures On Our Pins Don’t Cut It.
It took me a while to get this but Pinterest is a visual Google (not sure what gave it away…all the pictures or the search bar above all the pictures).
The picture quality is so important.
When I say quality though I don’t necessarily mean that they have to be professional-grade stock photo quality.
I’ve seen pins that had pictures that were clearly taken with a cell phone or point and shoot camera that had thousands of repins.
What I mean by quality is that the pictures convey a certain feeling to the person looking at it.
If it’s a pin about a home remedy, a picture that doesn’t look like it came from a studio but rather from someone’s kitchen can really capture someone’s attention because it looks like someone actually tried the home remedy.
However, sometimes it is better to have high-quality professional-looking photos as if it’s one telling the reader how to take better pictures.
It just all depends on the kind of pin that you are creating.
A good rule of thumb is to try to match the picture with the headline.
For instance, if the pin is about blogging a picture of flowers may not make sense unless the headline somehow makes it work (if you used bloom or grow in the headline it would probably work).
Pinterest Tip #2) Our Headlines Are Vague & No One Knows What The Article Is About.
Sometimes pins don’t get shares because the message on the pin is unclear. Writing Vague headlines like “If I walk away” or “Now I know” may seem mysterious.
We sometimes think people will be so intrigued they will click on it to find out what I know or why I might walk away.
However, more than likely they won’t just because it’s not solving a problem. Of course, it depends on who you are too.
If you are super famous on Pinterest you might get away with that kind of headline but otherwise, try to go for more specific headlines like: ” 3 reasons I could walk away from my marriage but I won’t” or something that tells the reader what to expect.
Pinterest Tip #3) The Pins Don’t Have a Headline or Text Overlay or It Can’t Be Read.
Fortunately, I don’t see this as much but some pins don’t have text overlays or headlines at all.
This may not matter depending on the industry that you are in but many pins need a text overlay to let the Pinterest user know the subject of the pin.
Sometimes there is a text overlay but you can’t read it because the font is too small or too curly-q or not contrasting enough with the pictures.
Try to make your headlines stand out not only with the wording but also with visibility.
That way more people will likely click on it and you get more traffic to your blog. See how that works?
Pinterest Tip #4) No One Cares About That Topic.
This one is a blow to the ego.
I’ve been all excited about a pin, thinking it’s a gift that I’m going to bestow upon the Pinterest universe and the response is well, crickets.
Because it was on a subject no one cared about.
If you see a beautiful pin but the headline doesn’t promise anything that you need then you are going to pass right over it.
At least that’s what I do.
You probably do the same thing.
We have to be solving the problems of our target audience or no one will care about our beautifully crafted pins. It hurts but it’s true.
Pinterest Tip #5) Everyone’s Talked About That Subject And They Did It Better.
The Bible tells us there is nothing new under the sun.
Pinterest is no different from anything else under the sun.
So many topics have been done on Pinterest and been done multiple times.
If your pin is not somehow doing the same topic in a unique or higher quality way then it might get ignored.
Conclusion: How To Get More Pinterest Traffic In 2020
So now you’ve got a new pin that you’ve created.
You’ve done your research. You picked the best picture, it matches your headline, and it’s solving a problem.
You post it on Pinterest praying for the best but preparing for the worst.
You just schedule it and don’t worry about it anymore.
Then, you casually go look at your stats a week later and you see 200 repins on that pin!
Congratulations, my friend! I knew you could do it.
It could definitely happen. It could be as simple as bringing the right components together on one pin, the most important one being that it solves a problem.
As long as we are truly helping our audience that is more important than a pin going viral. That would just be a bonus.
Freebie: The Top 5 Pinterest Marketing Tools I Wish I’d Had Before I Created My First Pin
If you’re struggling to understand Pinterest then I want to share with you this freebie I created.
Having these resources in the beginning or even middle of my journey would have saved me from so many Pinterest marketing headaches.
If you’re interested, just enter your email below and I’ll send you this resource FREE and you’ll also be subscribed to my newsletter with blogging insights, tips, discounted blogging resources, and more!
Need help scheduling your Pinterest Pins? Click here to check out the ultimate Pinterest Scheduler Tailwind!
Check Out These Other Christian Blogging Academy Posts About Pinterest Marketing